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Indonesia, 12th Jan 2024 - Subiakto Priosoedarsono, familiarly known as Pak Bi, is a branding practitioner with over 50 years of experience. Pak Bi began his professional career as a branding practitioner in 1969 and has since been building brands in Indonesia to become national and even international giants.Some of Pak Bi's works, such as Kopiko's "Gantinya ngopi," Torabika's "Kopi Torabika," and Indomie's "Seleraku," have become as big as they are today. This includes McDonald's, which became a strong brand after being introduced with the tagline "Mana Lagi Selain di MCD" Not only in consumer goods, but Pak Bi has also been entrusted with branding and campaigning for Susilo Bambang Yudhoyono (SBY) - Jusuf Kalla (JK) as the President of the Republic of Indonesia for the period 2004 - 2009 with the tagline "Bersama Kita Bisa", and Fauzi Bowo as the Governor of DKI Jakarta for the period 2007 - 2012 with "Coblos kumisnya".Pak Bi's journey in branding spans from candies to Presidents, showcasing his diverse expertise and unwavering commitment to building impactful brands. His latest venture focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) through branding, a mission he pursues with passion.Since 2012, Pak Bi has been traveling across Indonesia to spread his branding knowledge to help MSMEs build their brands because Pak Bi has found that many MSMEs still do not understand the importance of building a brand. In 2016, officially assisted by BukanAkademi, Pak Bi held the "Bisa Bikin Brand" (Can Create a Brand) Workshop at RumahUKM (MSME House). During the COVID-19 pandemic, Pak Bi continued to conduct workshops online and resumed offline activities in May 2022 at Pelataran Ramayana, Hotel Indonesia Kempinski Jakarta.Currently, the Alumni of the "Bisa B...

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