You're contacting media contact of this press release

Title: TheServerHost UK, London Dedicated and VPS Server with Clean IP and no spamRATS record for Transactional Emails

Delhi, Delhi, India, 6th Jan 2024 - An IP address that is free from issues is essential to running an effective email program. It is vital that transactional and marketing emails use distinct IP addresses. This will allow you to avoid negative impacts on both reputation and deliverability.Shared IPsShared IPs can be an ideal solution for newer businesses and those wanting more control of their sending behavior, while remaining cost-effective. Shared IP addresses also reduce costs compared to dedicated addresses while being more risky due to other senders using that IP's capacity to send spam or conduct other illegal email activities that affect its reputation and deliverability. Dedicated IPs may be costly options for larger senders; this is because their ESP must manage and maintain it, which can take time and cost money. But dedicated IPs provide greater insight into any issues preventing your emails from reaching recipients If you opt for a shared IP, make sure your email service provider offers excellent reputation management processes. They should provide a list of senders on their IP pool along with information on each of them so you can assess if any are engaging in risky email practices that could potentially block your messages.Reputation managementEvery email sent from a computer or server contains its own IP address, giving internet service providers an easy way to track senders and assess their reputation based on individual users rather than necessarily the brand that sends the emails. Understanding how this impacts email deliverability is of crucial importance.All mailers must adhere to email best practices and the rules of engagement when emailing in order to maintain their reputation with ISPs. Using ALL CAPS or ending sentences with lots of pu...

This press release is issued by King Newswire