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Title: Motorvision Group reduces localization costs using AI dubbing thanks to partnering with Dubformer

Amsterdam, Netherlands, 23rd Nov 2023 — Motorvision Group, a leading European producer and operator of TV channels specializing in automotive content, is successfully transforming its localization process with the help of AI dubbing technology provided by Dubformer. By embracing AI-powered localization, Motorvision not only reduced their localization costs significantly, but also improved their connection with their target audience in LATAM countries and paved the way for potential expansion into new markets.Motorvision Group is a well-established operator of TV channels, focusing on all aspects of the automotive industry, offering news coverage, documentaries, lifestyle content and (Live) motorsports programs. With a worldwide presence and localized in multiple languages such as English, French, German, LAS, Greek, Portuguese, and Thai, Motorvision caters to a diverse range of viewers. The channels are featuring series with episodes ranging from 30-60 minutes in length, as well as shorter clips primarily intended for their popular Motorvision YouTube channel.Traditionally, Motorvision relied on human translators and voice actors for subtitling and dubbing. However, the company recognized the need to optimize their localization process in order to stay competitive and meet the growing demands of their global audience. By adopting AI dubbing technology from Dubformer, Motorvision was able to expedite their localization efforts while achieving significant cost savings.Motorvision began subtitling content in Greek and Brazilian Portuguese, and successfully produced four episodes with voiceovers in Latin American Spanish (LAS). The LAS version received widespread acceptance from Motorvision's technical team, audience, and local linguists. Importantly, the AI-generated...


This press release is issued by King Newswire

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