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Title: Beyond Productivity: South Korea's Timing App Helps Users See Where Their Time Goes

Wonju, South Korea, 20th Oct 2026 – Where did my day go? For someone who made a plan in the morning but cannot explain where the hours went by evening, the problem may be less about planning than knowing what actually happened. Timing, a time-tracking app from South Korean company NALDA, is designed to make that gap visible and offer a starting point for reflection.According to NALDA, users had logged a combined 200,000 hours in Timing as of October 1, 2026. The figure represents the total time recorded by users across the app.Timing is built around the distinction between recording time and understanding it. Instead of treating a completed time log as the goal, the app invites users to notice where their intentions and actions diverged. Observing that difference offers a concrete basis for reviewing habits, revising plans, and making the next choice.The approach grew out of NALDA's Jumadeung Diary, a paper journal developed with an education professor specializing in educational counseling. The journal centered on recording daily activities and looking back at them. Timing brings that practice to a smartphone, offering a record of actions as a simple starting point for reflection, even when feelings are difficult to describe.Timing uses a color-coded grid to make that record easy to read: each cell represents five minutes, and each row represents one hour. Users log focused work, breaks, and everyday tasks to see how a day unfolded. What might otherwise be remembered as a blur of activity becomes a pattern they can revisit.Planning is paired with activity records rather than kept apart from them. Timing integrates with Apple Calendar and Google Calendar, allowing users to view scheduled events while planning their days and weeks. They can compare their plans with actua...

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