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Title: Brooklyn Design Redefines Commercial Space Design Through Spatial Brand Identity and Lifism Philosophy

Seoul, South Korea, 7th Oct 2026 — Brooklyn Design, a South Korea-based global space design management firm led by CEO and Lead Designer Daniel Ha (Yoo-don Ha), has introduced a new paradigm in commercial space design through its latest project, the Yuna Gallery, located inside the Samsung Electronics headquarters building in Seoul. Through the Yuna Gallery project, Brooklyn Design implemented its core spatial design philosophy, "Lifism," seamlessly integrating commercial functionality, brand identity, artistic sensibility, and flexible spatial adaptability into a unified design language. Implementing 'Lifism' in a High-Tech Corporate EnvironmentThe Yuna Gallery spans approximately 330 square meters (100 pyeong) within the Samsung Electronics headquarters. Inspired by the iconic sunsets of Oia village in Santorini, Greece, the space utilizes a base tone of white harmonized with bronze gold and subtle orange hues to allow light and color to naturally complement the exhibited artwork. "In an era of rapid AI and technological advancement, people require spaces for contemplation and rest," said Daniel Ha, CEO of Brooklyn Design. "The core value of our spatial design lies in creating environments where high technology and art, speed and rest, coexist harmoniously." 'Spatial Brand Identity' and One-Stop Design ManagementBrooklyn Design approaches commercial projects as integrated "Design Management" rather than simple interior construction. The agency delivers a comprehensive one-stop solution covering brand analysis, spatial concept development, architectural drafting, permitting, construction, graphics, signage, and content curation. A key differentiator of Brooklyn Design is its focus on "Spatial Brand Identity." Recognizing that commercial sp...

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