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Title: Korean K-Beauty Brand Brandino Meets 14 US Buyers at Surf Expo 2026 to Enter North American Market

Seoul, South Korea, 6th Oct 2026 – Brandino Co., Ltd., a Korean K-beauty and multi-brand commerce company, announced that it held business meetings with 14 North American distribution buyers at Surf Expo 2026, the leading outdoor and lifestyle wholesale trade show held in September in Orlando, Florida. The meetings mark the company's first step toward offline distribution of its Korean sunscreen and haircare brands in the United States.K-Beauty Sunscreen and Haircare Draw US Retail and Hospitality BuyersAccording to the company, participants included US sun care brand Panama Jack, hospitality buyers from Innisfree Hotels and Dorado Beach Resort and Club, and a range of boutique and online marketplace buyers. Interest came from across Florida, including Tampa, Orlando, Naples and Key West, as well as from Texas, Maryland and Puerto Rico. Among the buyers was a multi-store retailer operating approximately 20 locations.Brandino presented the bubble sunscreen and night pack from its K-beauty brand SORBLE, along with three products from its premium Korean haircare brand Auralish. The company said many buyers highlighted the mousse and bubble textures, which reduce white cast and stickiness compared with conventional sunscreens, as a key point of differentiation. A significant number of meetings progressed to sample requests, quotations and detailed pricing discussions."We confirmed real market response in North America based on our proprietary formulation technology and the competitiveness of K-beauty," said Lee Min-woo, CEO of Brandino. "We will finalize our first offline market entry in the United States with a focus on resort and specialty distribution channels."Global Expansion Roadmap: Mega Show Hong Kong and CES 2027Following Surf Expo, Brandino plans to accelerate its...

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