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Title: Egor Rubtsov Shares Key Takeaways from IFA 2026 on AI and Personalised Wellness

Cyprus, 6th Oct 2026 – At IFA 2026, beauty and wellness technology was presented less as a category of standalone devices and more as part of a connected digital environment. Wearables collect information about sleep and recovery, cameras scan the face, body assessment systems track physical indicators, and apps use this data to personalise content and recommendations.Visitors at IFA 2026 in Berlin. Photo credit: IFA Management GmbH. Source: IFA Berlin official media gallery. Technology entrepreneur and CM MentalGrowth founder Egor Rubtsov attended the show to explore new products, join industry sessions and share practical insights with professionals from across the consumer technology sector.The Beauty Tech & Wellbeing area featured wearables, digital fitness solutions, smart clothing, recovery technology and health apps. A dedicated Beauty Hub served as an interactive lab where visitors could try skincare devices, LED masks, body assessment systems and other beauty-tech products. The format demonstrated how technologies once associated with specialist treatments are moving into everyday home use.One of the key sessions was Unboxing the Future of Beauty Tech and Wellness: Everything as a Score and You Are the Data.The session examined how sleep, steps, recovery, readiness, biological age and skin condition are increasingly being turned into digital scores. In beauty tech, the data involved is especially personal: a smart mirror analyses the face, a connected haircare device assesses the scalp, and home devices are starting to take on tasks that once required a visit to a specialist.The discussion went beyond the technical capabilities of these devices. How accurate are such assessments? Do they help people change their behaviour? Where is the l...

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