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Title: Under the Patronage of HRH the Crown Prince and Prime Minister: Scent Arabia to Open this November

Bahrain, 3rd Oct 2026 - Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, Scent Arabia 2026 will hold its fourth edition from 24 to 28 November in Hall 2 at Exhibition World Bahrain. Scent Arabia returns this year as a specialised platform celebrating the culture of fragrance across the Arabian Gulf. It brings together renowned Gulf perfume houses and brands specialising in oud, bakhoor and home fragrances, alongside a diverse selection of cosmetics and skincare, haircare and bodycare products. Commenting on the occasion, Ms Sara Ahmed Buhiji, Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority (BTEA), affirmed that the patronage of HRH. She noted that the exhibition continues to strengthen its position as a specialised event attracting visitors and fragrance enthusiasts, supported by the year-on-year growth in the scale and diversity of its participation and visitor experiences.She reiterated the Authority’s commitment to working with its partners to further develop and diversify tourism products and experiences that cater to visitors’ different interests and preferences and enhance the Kingdom’s appeal as a tourism destination. Mr Mohammed Ebrahim, General Manager of Informa Bahrain, said that the diversity of participation in this year’s edition reflects Scent Arabia’s continued development and growing regional standing. He noted that the exhibition brings together established brands and new names with a broad audience of fragrance enthusiasts, creating opportunities to build direct relationships, exchange expertise and discover the vision behind each brand. He added that the launch of the new beauty pavilion represents another stage in the development and expans...

This press release is issued by King Newswire