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Title: 21st Sunchang Jangryu Festival to Welcome the World With K-Food and Cultural Experiences

Sunchang, Korea South, 2nd Oct 2026 - Sunchang County will host the 21st Sunchang Jangryu Festival from October 15 to 18, 2026, at the Sunchang Traditional Gochujang Folk Village and Sunchang Fermentation Theme Park, offering international visitors opportunities to experience Korean food and culture through cooking, performances and traditional activities. Held under the slogan “Bringing the World’s Tastes to Sunchang,” this year’s festival will place greater emphasis on participation, inviting visitors to make and taste traditional fermented foods, wear Korean traditional clothing and take part in cultural programs rather than simply watch from the sidelines. Sharing Korea’s UNESCO-Recognized Jang-Making CultureAt the heart of the festival is jang, Korea’s traditional fermented sauces and pastes, including gochujang (red chili paste), doenjang (fermented soybean paste) and ganjang (soy sauce). The event will introduce visitors to the flavors and cultural significance of these foods through experiences rooted in Sunchang’s fermentation traditions. The festival follows the 2024 inscription of Korea’s jang-making knowledge, beliefs and practices on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. This year’s programs will offer visitors a firsthand introduction to that living heritage in a region closely associated with traditional Korean fermented foods. UNESCO ICHA Royal Tribute Procession Visitors Can JoinA signature attraction will be the Sunchang Gochujang Royal Tribute Procession, recreating the presentation of Sunchang gochujang to the king during the Joseon era.Scheduled for 2–4 p.m. on October 17 and 18, the procession will feature traditional ceremonial and folk music ensembles. Visitors can wear hanbok, Korea’s traditional...

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