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Title: World’s Top GEO Expert Kishore Dharmarajan launches GEO Goldmine as AI Search Changes How Brands Get Discovered

United Arab Emirates, 19th Sep 2026 — The battle for online visibility may be moving beyond Google, and Dubai-based SEO and Generative Engine Optimization (GEO) expert Kishore Dharmarajan believes UAE businesses need to prepare now.Dharmarajan has launched his new book, “GEO Goldmine,” a practical guide to the emerging world of Generative Engine Optimization and the growing importance of being discovered through AI-powered search and recommendation platforms.The book arrives at a time when consumers are changing the way they find information online. Instead of simply typing keywords into a search engine and scrolling through pages of results, users can now ask AI platforms questions and receive synthesized recommendations, explanations and lists of businesses, products and services.For a Dubai resident looking for a corporate training company, a tourist searching for a hotel, an entrepreneur looking for a business setup provider or a marketing executive searching for an agency, the question may increasingly be directed at an AI assistant rather than a traditional search box.That change could have major implications for UAE brands.“Google gave businesses the opportunity to compete for a position on a search results page. AI is creating a different battlefield,” says Dharmarajan. “The question is no longer only whether your website ranks. It is whether AI knows your brand, understands your authority and considers you relevant enough to mention or recommend.”Dharmarajan describes GEO as the next evolution in the way brands think about digital visibility. While SEO remains critical for helping websites appear in traditional search results, GEO focuses on increasing a brand's visibility within AI-generated answers and conversational search experiences.For businesses, the com...

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