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Title: Chicago’s De'Elegance Private Car Service Celebrates 28 Years in Business by Rebranding as ChauXure

CHICAGO—Sept. 9, 2026—De'Elegance, Chicago’s oldest Black owned, veteran-owned, woman-owned private car service, is celebrating its 28th year in business by rebranding as ChauXure and expanding its fleet of luxury cars. Founded in 1998 by Marie Guyton, an Air Force veteran, ChauXure is renowned for delivering exceptional experiences. By branding itself as ChauXure (Show Sure), the company is emphasizing its reputation for precision, reliability, and consistency.“After almost 30 years in business, we felt it was time to update our brand to reflect the values that we have long embodied as a business,” explained Guyton, who was honorably discharged from the Air Force in 1990. “We work in high-demand environments where timing and execution cannot vary. Our goal is always to set the standard for service, and ensure that every experience reflects professionalism, punctuality, and attention to detail.”ChauXure handles executive, airport, and group travel. Clients run the gamut from individuals to corporate clients and large-scale events such as the Indy 500, PGA, and WBNA. While based in Chicago, ChauXure frequently operates on a national basis, such as in the case of the SuperBowl and the NFL Draft. As part of its rebrand and anniversary observance, ChauXure has invested in expanding its fleet of Lincoln Navigators and Mercedes Sprinter vans. The latter can carry up to 14 passengers in luxury style.  To learn more or reserve travel, visit https://chauxure.com/, email info@chauxure.com, or call (708) 765-6255. Service is available 24 hours a day, 365 days a year.

This press release is issued by King Newswire