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Title: Brazilian Advisor to CEOs Joao Rios Nominated for 2026 iBest Award in Personal Development

Brazil, 28th Aug 2026 — Joao Rios, a Brazilian entrepreneur and advisor to chief executives and founders, has been nominated for the 2026 iBest Award in the Personal Development category. The iBest Award is one of Brazil's longest-running digital recognition programs, selecting nominees across dozens of categories based on audience reach and public voting.Rios has spent twenty-five years building companies before moving into advisory work. He has started or run more than forty businesses across six countries, including Brazil, the United States, Germany, Italy, China and Argentina. One of those operations reached 6,147 employees. An e-commerce company he founded in 2012 remains in operation and has served more than 150,000 customers.Over the past eight years he has advised more than 1,100 founders and executives, from early-stage startups to Fortune 500 companies, working privately and by referral under confidentiality agreements. In 2018 he served as strategic mentor to the team behind Tony Robbins' first Brazil event, which drew thousands to São Paulo Expo.His public thesis is that the cost of building a company is being paid for with the founder's own life, and that nobody records that cost anywhere."Every business has a cost of capital and everyone can recite it," Rios said. “Almost no one can tell you the cost of the six years their company took out of their children's childhood, because nobody issues an invoice for that. A cost that is not invoiced is a cost that is not managed.”That argument sits at the center of his advisory practice, which he calls the Private Council and limits to ten seats at a time. The model is built on what he describes as structural impartiality: an advisor who does not compete for the chair, holds no hidden stake in the business, and has...

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