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Title: BurnesSEO Launches Generative Engine Optimisation Service for South African Businesses

Meyerton, Gauteng, South Africa, 18th Aug 2026 — BurnesSEO, a South African digital growth studio based in Highbury, Meyerton, today announced the launch of a dedicated Generative Engine Optimisation (GEO) service, designed to help local businesses become visible inside the AI-generated answers produced by ChatGPT, Google AI Overviews, Perplexity and Gemini rather than only in traditional blue-link search results.The new offering responds to a rapid shift in how South African consumers discover service providers. According to Google's own guidance on AI features in search, "AEO" (Answer Engine Optimisation) and "GEO" (Generative Engine Optimisation) describe the practice of preparing content so AI-powered engines can surface, cite and synthesise it within their responses (Google Search Central). HubSpot's recent GEO dataset reports that ChatGPT now reaches roughly 900 million weekly active users, that 60 percent of Google searches end without a click, and that AI-referred traffic has climbed 600 percent since January 2025 (HubSpot Marketing Blog)."Most South African service businesses have spent the last fifteen years learning how to win the blue links. The next fifteen years will be about winning the AI answer," said Bibi Burness, Founder and Director of BurnesSEO. "Generative Engine Optimisation is not a replacement for search engine optimisation; it is the next layer of it. The companies that get cited inside ChatGPT and Google AI Overviews in the next twelve months will own the next decade of discovery, and most local competitors have not even started measuring their AI visibility yet."GEO is the practice of optimising digital content — including structured data, entity references, citation signals, factual clarity and author authority — so that large language model...

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