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Title: Never Trust, Always Verify Is Becoming Enterprise Security's Default Setting — And a $10 Billion Market Is Being Built Around It.

The traditional enterprise security model trusted users once inside the network. This assumption is now seen as a risk rather than an advantage. The Global Zero Trust Network Access Market, valued at USD 1.79 billion in 2025, is expected to grow to USD 10.43 billion by 2033, representing nearly a sixfold increase with a CAGR of 24.41%. This growth rate is among the fastest in enterprise cybersecurity today.The Problem With Trusting the Network PerimeterTraditional network security relied on a basic principle: establish a strong perimeter, and anyone who crosses it is considered secure. VPNs applied this principle to remote access—connect once, and you're inside the trusted zone. This approach was effective when employees worked from a single office, and applications were stored in on-site data centers. However, it is far less appropriate in today's environment.Zero Trust Network Access (ZTNA) overturns the traditional assumption of broad network access. Instead of granting open access based on location, ZTNA constantly authenticates user identity, device status, and contextual risk before allowing access to a specific application—never the entire network. Each access request is assessed individually, every time. This creates a fundamentally different security stance, which is why more enterprises are adopting it now rather than a decade ago: the rise of hybrid work, cloud infrastructure, and increased ransomware and data breaches make the old perimeter-based security model too risky.Why the Cloud Is Where This Market Actually LivesCloud-based ZTNA holds 56.30% of the market share, mainly due to practical reasons. Cloud delivery provides enterprises with scalability and reduces infrastructure costs compared to on-premises security appliances. Additionally, subscription-b...

This press release is issued by King Newswire