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Title: Adwave Launches Waverunner: Unified AI Ad Campaign Platform

Frederick, Maryland, United States, 27th Jul 2026 – Adwave, the self-serve, AI-powered connected TV (CTV) advertising platform, today introduced Waverunner, an always-on performance advertising platform for small and medium-sized businesses that combines creative production, ad placement, and measurement across streaming, social, video, and display in a single self-serve tool.Waverunner extends Adwave's CTV advertising technology beyond the television screen. Starting from a business's website URL, the platform reads the site, proposes ideal-customer personas, and generates a "Launch pack" of image ads, social video, and a broadcast-ready TV spot. Campaigns then run from one daily budget across mobile web, streaming TV, Google (including YouTube), Meta, and Reddit, with TikTok and Pinterest coming soon.The U.S. has 36.2 million small businesses, and the ones that advertise spend an average of $78,000 a year.  But most lack the time and expertise to manage campaigns across separate platforms and dashboards, so the advertising either doesn't happen, or it goes to an agency on retainer. Waverunner makes the agency question moot: it does the work an agency would, creative production, ad placement, and measurement, without a retainer eating into media spend."Everything on the market solves a piece of this problem, and every piece still leaves the business doing the assembly," said David Naffis, Co-Founder & CEO of Adwave. "Waverunner takes the whole job. For a lot of small businesses, that's the job they'd otherwise hire an agency for, except the owner's budget buys media, not management fees. The owner sets a daily budget and gets on with growing the business, which is what they wanted from advertising in the first place."With Waverunner, the busines...

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