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Title: BYORA Group Launches Botanical Home Care Development Platform, Led by Flagship Brand Oracolewood

Australia, 22nd Jul 2026 — BYORA Group Australia Pty Ltd, operating as BYORA Group, announced the launch of its Botanical Home Care development platform, a Group-wide model designed to support the creation of household care products and future consumer brands.The platform brings together botanical ingredient selection, fragrance development, formulation, packaging design, manufacturing partnerships and international supply-chain collaboration. Its first commercial focus is fabric care, led by Oracolewood, BYORA Group’s flagship botanical fabric care brand.Rather than positioning botanical home care as a broad lifestyle concept alone, BYORA Group said the platform will focus on turning specific botanical and fragrance ideas into practical everyday products, including laundry washes, laundry scent boosters, garment care products and fabric fragrance mists.Oracolewood Leads the First PhaseAs the first brand developed within the platform, Oracolewood combines fabric care with a more considered approach to fragrance.Its product direction draws on botanical ingredients, essential-oil-led fragrance development and layered scent profiles. These range from white floral and sandalwood compositions to clean cotton, white musk, rose, aromatic woods and green botanical notes.Through products across laundry care, garment care and fabric fragrance, Oracolewood is designed to bring a more refined sensory experience to everyday clothing and household fabrics, while maintaining practical performance for regular use.BYORA Group said Oracolewood will remain the principal brand through which the Group develops and tests its botanical fabric care approach before extending the model into additional household care categories.A More Connected Product Development ModelUnder the new model, fragra...

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