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Title: From Philadelphia to Saratoga: A Young Designer's Journey to One of Horse Racing's Most Historic Venues

United States, 21st Jul 2026 - Just a few years after graduating from Thomas Jefferson University with a degree in Visual Communication Design, Philadelphia native Curt Fry has reached a career milestone few young designers experience so early in their careers: leading the creative development of an official retail collection inspired by one of America's most iconic sporting venues.As Graphic Designer for Upstate New York apparel brand NOVUS, Fry developed the 2026 Saratoga Collection, a limited-edition line inspired by the traditions, landmarks, and enduring character of Saratoga Race Course. The collection launches during NOVUS' second season as the preferred apparel provider of the New York Racing Association (NYRA), with merchandise available throughout Saratoga Race Course and exclusive styles available online.For Fry, the project marks the latest chapter in a creative journey that began while he was still a student at Thomas Jefferson University.During the COVID-19 pandemic, when live sporting events were limited and athletes were looking for new ways to engage with fans, Fry began designing digital livestream experiences for professional and collegiate athletes. From broadcast graphics and motion design to branded overlays and interactive visual packages, his work helped athletes create more immersive ways to connect with audiences online at a time when those digital touchpoints mattered most.That experience sparked a passion for sports storytelling through design."What fascinated me was creating experiences that made people feel connected," Fry said. "Back then, those experiences lived on a screen. Today, they live in products people can wear."Following graduation, Fry joined NOVUS, where his role expanded beyond traditional graphic design into product, pattern...

This press release is issued by King Newswire