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Title: COSMOPROF CBE ASEAN 2026 CLOSES IN BANGKOK, STRENGTHENING ITS ROLE AS A STRATEGIC PLATFORM FOR BEAUTY BUSINESS IN SOUTHEAST ASIA

Thailand, 13th Jul 2026 – Cosmoprof CBE ASEAN 2026 has successfully come to a close at the Queen Sirikit National Convention Center – QSNCC in Bangkok, confirming its position as a strategic meeting point for the beauty industry in Southeast Asia and as a key gateway for companies aiming to expand across Thailand, ASEAN and the wider Asia-Pacific region.Organized by BolognaFiere Cosmoprof, Informa Markets and Shanghai Baiwen Exhibition Co. Ltd., the successful 5th edition of the event brought together international brands, manufacturers, distributors, retailers, buyers and beauty professionals for three days of business networking, market insights, product discovery and trend scouting in one of the most dynamic regions worldwide.Cosmoprof CBE ASEAN 2026 welcomed 24.859 visitors from 95 countries and regions, recording a 7% increase in overall participation compared to 2025. Strong participation was recorded from Thailand, China, India, the Philippines, Malaysia and South Korea. The results confirm the successful development of the 5th edition, with both domestic and international attendance showing positive growth: local visitors increased by 6% from 2025, while international visitors grew by 11%. The show hosted more than 730 exhibitors, marking a 12% increase compared to 2025, and covered an expanded exhibition area of 33,000 sqm, 30% larger than the previous edition. The event spanned 6 halls across two floors, reflecting a balanced presence of domestic and international companies, with 47% from Thailand and 53% from overseas markets.Further enhancing the business profile of the exhibition, over 550 highly qualified hosted buyers attended the show from key regional and international markets, confirming the growing relevance of Cosmoprof CBE ASEAN as a...

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