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Title: Talent Identification Doesn’t End at the Touchline

Brazil, 13th Jul 2026 - Every scouting report I’ve ever seen from the football world leads with the same categories: pace, technique, decision-making under pressure, physical profile. All essential. All measurable on a pitch, on a Tuesday night, from a seat in the stand or a laptop reviewing footage. And all, in my view, only half the picture. As an investor who spends most of my time evaluating people and organizations far away from a football field, I’ve become convinced that talent identification in this sport stops too early — right at the touchline, exactly where it should be starting to get interesting.The Bias Toward What’s Easy to WatchFootball scouting, historically, has been built around what’s observable in a ninety-minute window. That’s understandable — it’s the data that’s available, and it’s the data that’s been collected for decades. But it creates a structural bias toward traits that show up visibly on a pitch and away from traits that only show up in a locker room, a rehab room, or a pressure-filled contract negotiation. I’d argue those second traits are just as predictive of a long, successful career, and in some cases more so.In the businesses I’ve built and the ventures I’ve backed, the same bias shows up constantly. It’s easy to evaluate a candidate’s résumé and technical test score. It’s much harder — and much more valuable — to evaluate how they handle failure, how they behave when no one senior is watching, and whether they actively seek out feedback or quietly avoid it. The organizations that get good at measuring the second category consistently outperform the ones that stop at the first.What Gets Missed When Evaluation Ends at the Final WhistleSome of the most consequential traits in a young player’s development happen entirely off the ball an...

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