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Title: Dr. John Spencer Ellis Outlines Digital PR Strategies Physicians Must Adopt as AI Transforms Patient Discovery

United States, 1st Jul 2026 – Dr. John Spencer Ellis, founder and CEO of Reputation Return, is urging physicians across all specialties to prioritize digital public relations as a core practice growth strategy. Recent shifts in patient search behavior have elevated digital PR from optional marketing activity to essential infrastructure for attracting new patients in an AI-dominated discovery landscape.Research indicates that 56 percent of patients under age 50 now use artificial intelligence platforms when searching for physicians. These platforms, including ChatGPT, Google AI Overview, and Perplexity, evaluate authority signals accumulated across the web when generating provider recommendations. Digital PR activities—including press releases, media coverage, contributed articles, and third-party mentions—create precisely the signals AI platforms assess."The physicians who will grow their practices over the next decade understand that digital PR is no longer about occasional publicity," said Dr. Ellis, who holds two bachelor's degrees in business and health science, an MBA, and a doctoral degree, with clinical background including training as a radiological technologist and experience in medical aesthetics and sports medicine. "It's about systematically building the authority signals that determine whether AI recommends you or your competitor."The landscape has evolved dramatically. Traditional physician marketing relied on referral networks, insurance directory placement, and local advertising. While these channels retain value, they no longer reach patients who begin their provider search through AI platforms. Studies show 81 percent of patients consulting AI only contact providers specifically recommended, creating an urgent visibility imperative.Digital PR strategie...

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