You're contacting media contact of this press release

Title: Sur Nutrition’s AltRed Named Finalist for 2026 NutraIngredients USA Awards Sports Nutrition Product of the Year

Chicago, IL, United States, 16th Jun 2026 — Sur Nutrition today announced that its flagship product, AltRed, has been named a finalist in the Sports Nutrition Product of the Year category at the 2026 NutraIngredients USA Awards. The recognition places AltRed among a select group of industry-leading products advancing innovation, efficacy, and consumer relevance in sports nutrition.AltRed joins a competitive field of finalists recognized for delivering measurable performance benefits backed by strong scientific evidence, commercial viability, and product differentiation. Recognizing Excellence in Science-Driven NutritionThe NutraIngredients USA Awards, now in its ninth year, are widely regarded as one of the most respected honors within the dietary supplement and functional nutrition industry. Organized by NutraIngredients-an authoritative global publication covering the nutrition sector-the awards celebrate breakthrough achievements across ingredients, finished products, and companies shaping the future of health and performance. Finalists are evaluated by an independent panel of experts based on criteria including scientific substantiation, product efficacy, innovation, market relevance, and consumer impact. Being selected as a finalist signals a high level of credibility and positions brands among the most trusted and forward-thinking leaders in the industry.A New Standard in Sports Nutrition SupplementationAltRed represents a category-defining approach to performance supplementation. Rather than relying on traditional nitric oxide boosters such as dietary nitrates or L-citrulline, AltRed is formulated around a patented betalain extract derived from red beets-targeting performance through enhanced oxygen utilization, reduced oxidative stress, and i...

This press release is issued by King Newswire