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Title: Over 1000 People Join 99 App Waiting List Within Days of Its Launch

United Kingdom, 29th May 2026 —99 App today announced that over 1,000 people have joined its waiting list for the United Kingdom's first digital neobank built simultaneously for ethical and Sharia-aligned consumers. Abdalla Lotfy, the 21-year-old Egyptian-British founder, describes 99 App as more than a fintech. The product is a mobile-first current account with values alignment built into the core. It includes an integrated giving platform routed through registered UK charities and a screening engine that filters financial products against both ethical and Sharia criteria from a single database. The app also offers cashback and features tailored to every segment, from students to Gen Alpha."I did not originally set out to build a neobank. I started out reading philosophy," said Lotfy, who entered King's College London at 16 and is now finishing his Master's at Imperial College Business School. "Reading philosophy forced me to look at the systems I had been raised in, instead of taking them for granted. The more I read across psychology, economics, and the existential writers, the more I understood that a great deal of what is accepted as ordinary is the result of choices that benefit a small number of people at the cost of everyone else. With 99 App, we want to give customers a real alternative."99 App gives customers control over where their deposits are deployed. Rather than dictating what counts as a good investment, the app screens products against the values its customers already hold and lets them decide for themselves. 99 App recognizes that the ethical consumer and the Sharia-aligned consumer often want the same outcome for different reasons, and that the technology now exists to serve both audiences in the same product.Britain's 31 million ethical and Sharia-a...

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