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Title: Global Study Reveals Dramatic Regional Differences in Energy Drink Ingredients
Meckesheim, Germany, 23rd May 2026 - WORLDWIDE COLLECTION & ASSESSMENT: Major energy drinks were collected from all six inhabited continents - spanning not just the world's major markets such as the USA, Germany, Japan, and China, but extending to every corner of the globe, from Nepal and Kenya to Mauritius, Chile, and New Zealand, among many others.To ensure fair comparison, each brand was counted only once, based on one selected core or flagship SKU assessed as sold and labelled to the consumer, even where the brand was present in multiple countries or continents, or sold several variants or flavours.Each product was assessed individually against a 36-criteria objective product quality index. The framework focuses exclusively on objectively verifiable product characteristics, including caffeine quantity and declaration, sugar quantity, type, and declaration, vitamin content, pasteurisation, packaging, traceability, and label readability, among other criteria. No taste testing, branding, or popularity metrics were included in the evaluation. Only what could be objectively verified on the product itself was considered.Top-performing products were submitted for laboratory testing and analytical verification.THE SHOCK FINDINGSBeyond the individual product ranking, the Six Continents Index also analysed the full global sample by continent, revealing that while the category is global, its product logic differs sharply by region.85.7% of European energy drinks are pasteurised - preserved naturally. In North America: 12%. In South America: under 1%.In Asia, 78.9% of energy drinks use real sugar. In North America: just 8%. They are effectively drinking a different product.84% of North American energy drinks relied entirely on artificial sweeteners. In Europe: just 4....
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