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Title: StanShop Reports Gaming Gift Cards as the Fastest-Growing Digital Gifting Category for India's Gen Z

India, 2nd Jun 2026 — StanShop, a digital commerce platform for gift cards, vouchers and prepaid digital value, today reported that gaming gift cards have become one of the fastest-growing gifting categories on its platform, driven by Indian Gen Z buyers who are increasingly choosing in-game credits over traditional physical gifts.The trend reflects a generation that spends a growing share of its life inside games. According to the FICCI-EY 2025 report, India had 488 million online gamers in 2024 — roughly 18% of the entire global gaming population, half of them under 30. Indian players now clock an average of 13 hours a week, more time than they spend on social media."For India's Gen Z, games are not a hobby — they are a home, and gifting someone credits for their favourite title is one of the most personal things you can do. On StanShop, we're seeing this play out across every occasion, from Raksha Bandhan and Diwali to midnight birthday surprises, with Roblox, Valorant and Steam leading the way." — Parth Chadha, Founder & CEO, StanShop .Where Real Life Actually HappensFor Indian Gen Z, games aren't an escape from real life. They're where real life happens. Friendships are maintained in squad calls. Identity is expressed through skins and avatars. Status is built through ranks and loadouts. When you spend thirteen hours a week somewhere, that place starts to matter, and the things inside it start to matter too.Inside these games, a quiet economy runs in the background. Skins, battle passes, in-game currency and character upgrades are things players spend real money on without much deliberation. A Valorant player saving up for a knife skin. A Roblox user buying Robux to dress up an avatar. A Steam gamer finally picking up a wishlisted title. A gift that belong...

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