You're contacting media contact of this press release

Title: OL unveils reinvented brand identity in most significant transformation in its 100-year history

Windhoek, Khomas, Namibia, 21st May 2026 - OL, one of Namibia's most prominent business groups, has unveiled a reinvented brand identity, marking one of the most significant visual transformations in the organisation's 100+ year history. Central to the new identity is the principle of One OL: A single, unified organisation operating with one culture and one Persona and the new logo, merged into one integrated mark, gives tangible form to this new vision.At the reveal Sven Thieme, Executive Chairman of OL stated: “The identity reset follows several years of deliberate internal transformation, built on the core characteristics of our OL Persona - Authentic, Caring and Passionate - which guide the way the organisation shows up in every interaction, every decision and every experience it creates for its people, its customers and its communities. We have strengthened our leadership, deepened our organisational culture and repositioned our operating companies for the next chapter, building towards our world-class ambitions with discipline, courage and care.”Thieme added that standing still was the riskiest move any leader could make as business history was full of organisations that refined what worked and, slowly, became irrelevant. “We have chosen a different path. Over the past few years, we have moved, transformed and reinvented. And tonight, we are aligning the outside with the inside.”The reveal marks the starting point of OL’s path towards Vision 2029, which targets industry-standard returns across all operating companies, N$2.5 billion EBIT and an OL Persona score above 85%. The group also aspires to be recognised among the Top 10 Great Places to Work globally.“Our pioneers gave us the foundation. What we build on it is our responsibility and our honour,” Thieme concl...

This press release is issued by King Newswire