You're contacting media contact of this press release

Title: OJAR Introduces MUSK COLADA A Fearless New Expression of Modern Sensuality

Oman, 13th May 2026 - Niche fragrance house OJAR will be launching a new fragrance in mid-June — MUSK COLADA Extrait de Parfum, a bold new fragrance creation that reimagines sensuality through strength, softness, and fearless self-expression. Launching globally in mid-June 2026, MUSK COLADA is a modern floral fruity musk fragrance inspired by the spirit of the Japanese Moga — the “modern girls” of the 1920s who challenged convention with confidence, independence, and unapologetic self-expression. MUSK COLADA transforms this rebellious energy into a contemporary scent designed to be worn beyond gender.Created for individuals drawn to expressive and modern perfumery, MUSK COLADA captures a new vision of sensuality — confident, magnetic, and effortlessly refined. Elegant yet daring, intimate yet powerful, the fragrance wears like a second skin: subtle in its beauty, yet unforgettable in its presence.The inspiration behind MUSK COLADA is rooted in those who define their own path. The rebellious energy of the Moga movement continues to resonate today through a generation that embraces individuality, freedom, and self-expression without boundaries. MUSK COLADA reflects this spirit through a composition that balances softness and strength in perfect harmony.At the heart of the fragrance lies Musk Melon, a groundbreaking new molecule crafted by leading fragrance innovator Givaudan. Developed to redefine modern musk for a new era, Musk Melon introduces a fresh, radiant, and addictive signature that feels both contemporary and deeply sensual. The molecule is brought to life by renowned perfumers Nanako Ogi and Margherita Carini, whose collaborative vision creates a fragrance that feels daringly modern while remaining timeless in its elegance.The olfactory journey of MUSK COLADA o...

This press release is issued by King Newswire