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Title: Cornwall Founder Launches Street Therapy Product Brands

Cornwall, United Kingdom, 15th May 2026 — Dean Cooper, a Cornwall-based technology executive, executive coach and founder of Street Therapy, has announced the launch of two new purpose-led product brands designed to turn difficult conversations around burnout, identity, pressure and recovery into something more visible, relatable and accessible through everyday life.The brands — Broken Man, a wellbeing-focused apparel line, and From the Ashes, a clean-ingredient chilli and BBQ sauce range — form part of Cooper’s wider Street Therapy framework, a lived-experience recovery philosophy built around movement, mindset and rebuilding after burnout, addiction, pressure, trauma and personal collapse.Unlike traditional wellness brands, Cooper says the goal is not simply to sell products, but to create everyday conversation points that help normalise subjects many people still struggle to discuss openly.“We are not trying to create products for the sake of products,” says Cooper. “The purpose is bigger than that. We are trying to create things people use in normal life that quietly open the door to conversations around mental health, burnout, recovery, identity and resilience.”Street Therapy was developed following Cooper’s own recovery journey after severe executive burnout, addiction and a serious stress-related health collapse. His recovery reportedly began with just 200 steps a day and gradually evolved into a broader framework focused on sustainable rebuilding through walking, strength, mindset and lived-experience recovery.That journey has since expanded into a wider ecosystem of coaching, podcast storytelling, apparel, sensory products and advocacy designed to bring recovery conversations outside traditional clinical environments and into everyday spaces.Broken Man: Apparel...


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