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Title: Kurida F.Z.E. Expands Milaf Brand Beyond Beverages with Fig-Based Innovation and New Consumer Product Lines

Dubai, United Arab Emirates, 24th Apr 2026 - Kurida F.Z.E., the Dubai-based exclusive distributor and strategic developer of the Milaf brand, today announced a major expansion of Milaf’s global vision—transitioning from a fast-growing beverage line into a multi-category consumer brand spanning food, snacks, and health-oriented products.Milaf has rapidly gained international attention for combining cultural authenticity with modern consumer demand for healthier alternatives. A defining feature of the brand is its use of real fig as a natural sweetener, replacing refined sugars while delivering a distinctive taste and a natural source of energy. This ingredient-driven approach positions Milaf at the intersection of tradition, wellness, and innovation.Following the brand’s successful global rollout and its high-profile partnership with Islam Makhachev, Kurida is now accelerating expansion across Eurasia, Asia, and other key international markets. Strategic Expansion into Multi-Category Consumer ProductsKurida F.Z.E. confirmed that Milaf is evolving into a multi-category consumer ecosystem, with new product lines extending beyond beverages into adjacent food segments.“We are not building a single-product company,” said Michael G. Shariff, Esq., legal counsel for Kurida F.Z.E.“We are creating a global consumer platform. Milaf started with beverages, but our vision is to establish a full product ecosystem that consumers can rely on daily.”As part of this strategy, Kurida is developing a new line of family- and children-focused snack products, including convenient snack kits featuring chocolate spread and breadsticks for dipping—conceptually similar to formats like Nutella & Go, but tailored to regional markets and consumer preferences.These products ar...

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