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Title: HEYONE Tops Rankings at TTE as Thailand Limited Editions Gain Enthusiastic Response
Bangkok, Thailand, 4th Apr 2026 - On April 2, 2026, the annual Thailand Toy Expo (TTE) officially opened at CentralWorld in Bangkok. Chinese original art toy brand HEYONE participated for the fourth consecutive year, unveiling multiple limited-edition releases that quickly drew strong attention. On the first day of the exhibition, large crowds of fans gathered in front of the HEYONE booth, forming long queues to make purchases and making it one of the most popular booths at the venue. As one of the most sought-after exhibitors in TTE’s history, HEYONE’s previous three appearances all sparked waves of queuing excitement. Limited-edition releases from its popular IPs such as OZAI and MIMI have become unforgettable exhibition highlights for many fans. On the opening day, the HEYONE booth once again saw its signature long lines, with visitors queuing up to experience and buy products. Several limited items sold out shortly after launch, demonstrating the brand’s strong market influence and fan appeal in Thailand.It is reported that this year’s HEYONE booth centers around OZAI’s brand-new blind box series “Future Curio Shop,” creating a future-retro themed pop-up store. The series also made its first offline release on the opening day of the exhibition. As OZAI’s seventh-generation blind box collection, the series continues the character’s signature soothing and adorable style while cleverly incorporating imaginative elements inspired by a futuristic retail setting. It was warmly welcomed by fans at the exhibition, with excitement running high on site.In addition to OZAI, HEYONE also brought two Thailand cultural limited editions from another popular IP, MIMI — “MIMI·Siam Wish Wealth” and “MIMI·Melody Journey Of Elephant.” At the previous TTE exhibition, HEYONE had laun...
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