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Title: Aura Forged Enters Southeast Asia with Accessible Forged Wheel Engineering for Singapore, the Philippines, and Thailand

An independent forged wheel brand built on 30 years of ASEAN automotive experience now brings aerospace-grade engineering directly to enthusiasts across the region.Singapore, N/A, Singapore, 18th Mar 2026  — Aura Forged, an independent forged wheel manufacturer built on the premise that precision engineering should not be the exclusive domain of ultra-premium pricing, has formally launched its direct-to-consumer operations across Southeast Asia. With an initial focus on Singapore, the Philippines, and Thailand, the brand offers forged wheels certified to IATF 16949, JWL, and VIA standards, delivered through an online-first model that removes traditional distribution markups.The brand was founded by Brinal Chua, who brings over three decades of automotive brand management experience across ASEAN. The decision to establish Aura Forged was grounded in a straightforward observation: the forged wheel segment in Southeast Asia has long been divided between imported brands priced beyond the reach of most enthusiasts, and lower-cost products whose engineering traceability is difficult to verify. Aura was built to occupy the space between those two extremes."After three decades in this industry, I have seen what separates a wheel that performs from one that merely looks the part. Aura exists because enthusiasts in this region deserve engineering they can trust, at a price that does not require a compromise on quality or integrity." — Brinal Chua, Founder, Aura ForgedEngineering Specification and CertificationEvery Aura wheel is produced from aerospace-grade 6061-T6 aluminium alloy through a closed-die forging process. This manufacturing method aligns the grain structure of the metal with the geometry of the wheel, producing a part with measurably higher fatigue resistance a...

This press release is issued by King Newswire