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Title: LuxGroup Launches Amiral Cruises on the Saigon River

Vietnam, 23rd Feb 2026 - LuxGroup has officially introduced Amiral Cruises on the Saigon River, marking a significant step in the company’s long-term strategy to expand its luxury cruise portfolio across Vietnam’s key waterways.The launch, scheduled for 5 June 2026, represents the group’s first major cruise development in southern Vietnam, complementing its established presence in Ha Long Bay and central coastal destinations. With this addition, LuxGroup connects northern, central, and southern regions through a unified river and sea tourism framework.A Water-Centered Vision for Vietnam TourismVietnam’s rivers have long served as economic and cultural lifelines. From the Red River in the north to the Mekong Delta in the south, waterways have shaped trade, settlement patterns, and local traditions. LuxGroup’s latest venture reflects a growing recognition within the tourism sector that rivers can serve not only as transit routes but as immersive travel corridors.Amiral Cruises is positioned around this concept. Rather than focusing solely on destination endpoints, itineraries are structured to emphasize the journey itself, integrating heritage interpretation, ecological awareness, and curated onboard experiences.The Saigon River, in particular, holds historical and cultural resonance. Flowing through Ho Chi Minh City before reaching the sea, it connects urban development with surrounding rural and ecological zones. The new cruise operations aim to highlight this intersection between city life, history, and nature.Historical Context and SymbolismThe launch date coincides with the historical departure of Nguyen Tat Thanh from Saigon in 1911, an event often referenced in Vietnam’s modern history. While the cruise project is commercial in nature, its branding draws symbolic i...

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