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Title: Roger Duthie of BearFish Sports Marketing Reveals How the Sports Marketing Industry Across the USA and Beyond will be Transformed in 2026

Already exploding year over year, sports market growth is poised to continue to reach unprecedented heights once more in 2026 with no signs of slowing down. Headlined by the FIFA World Cup, which will be staged across North America, the year is set to deliver increased opportunities for brands, rights holders, and sponsors alike. With the Super Bowl, Winter Olympics, and a packed calendar across major global leagues, 2026 is poised to be a banner year for sports marketing.The 2026 FIFA World Cup will surely represent the signature event of the year. Ampere estimates the tournament will generate at least US 2.2 billion dollars in marketing and commercial rights revenue, representing a 23 percent increase from the Qatar edition. Across the wider industry, revenue in the sports market is projected to reach 87.11 billion dollars in 2026, with continued annual growth expected through the end of the decade.Beyond major events this growth is reflected across major global sports. Football continues to dominate worldwide, with leagues such as the Premier League and major international tournaments driving global audiences and sponsorship demand. North American leagues including the MLB, NBA, and NHL remain powerful commercial engines, while cricket and rugby continue to expand their commercial footprint in key international markets. According to league valuation reports, most major leagues continue to break new ground with the NFL leading the way valued at $20 billion dollars. Followed by other huge earners the IPL ($17 billion), NBA ($14 billion), the MLB ($12 billion), the EPL ($8 billion), and the NHL ($6.5 billion), with additional soccer competitions rounding out the top ten. As these properties evolve, the competition for meaningful sponsorship partnersh...

This press release is issued by King Newswire