You're contacting media contact of this press release

Title: AI Search through the lens of Rafal Cyranski: why influence wins over rankings

United States, 17th Feb 2026 - AI Search only really makes sense as a standalone discipline from 2022 onward, when generative models began to materially change how people search, compare options, and make decisions. Today, the winner is increasingly not the page that sits highest in the results, but the brand that shows up inside the answer.This is the core of Rafal Cyranski’s approach: the currency of AI Search is influence. Not rankings. Not clicks. Not raw traffic. Influence, meaning whether an AI system recognizes you as a credible option and can recommend you in the right context.FunkyMEDIA communicates this direction clearly. FunkyMedia is an AI Search agency.What AI Search is in practice, without theoryAI Search is a set of actions that increases the chance that AI systems will:understand your brand correctly as a specific entity in its categorytreat it as trustworthyinclude it in an answer, comparison, or recommendationThis is not just new SEO. It is a hybrid of SEO, content, reputation, plus work on external signals and consistency of brand information across the web.The biggest shift: you are not fighting for a position, you are fighting to be selected for the answerIn classic SEO you could still think: get into the top 3, traffic comes, sales follow.In AI Search the question changes: will AI consider us trustworthy and can it describe us without distortion. This matters because models can produce responses that sound confident but are wrong.Rafal Cyranski strongly emphasizes the risk of hallucinations and brand mix-ups, especially when a company lacks strong reputation signals and consistent data. If you do not build solid foundations, AI can:confuse your offer with another companyinvent details about scope, pricing, timelines, or requirementsmisrepresent wha...

This press release is issued by King Newswire