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Title: Solli Rothschild Launches Rothschild Identity, a Digital Identity and Brand Reputation Advisory Firm

Norway, 16th Feb 2026 - Solli Rothschild has officially announced the launch of Rothschild Identity, a private advisory firm focused on digital identity structuring and brand reputation management. The firm was established to address a growing challenge in the modern digital economy: the strategic management of personal names as operational brands.As more founders build businesses under their own names, identity clarity and reputational positioning have become structural concerns affecting hosting relationships, platform governance, search visibility, and long-term business stability.“Digital identity today functions as infrastructure,” said Rothschild. “Reputation is no longer limited to public perception — it directly influences how platforms interpret, assess, and interact with brand owners.”Rothschild Identity provides consultative advisory services including:Digital Identity StructuringBrand Reputation ManagementReputation Risk AssessmentCrisis & Narrative Strategy AdvisoryFounder & Executive AdvisoryThe firm operates as a private advisory platform and does not provide legal representation or technical enforcement services. Its approach focuses on structured analysis, clarity of positioning, and long-term credibility.Rothschild Identity primarily works with founders, entrepreneurs, family offices, creatives, and internationally operating professionals whose names carry reputational weight across sectors.The launch expands Rothschild’s work in digital strategy and brand positioning into a formalized advisory framework dedicated to identity resilience and narrative stability.For more information, visit:www.RothschildIdentity.com

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