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Title: Shuffle Announces New York Launch of Its Proprietary Hyper A-B Testing Framework to Address Podcast Growth Stagnation

United States, 13th Feb 2026 - Shuffle, the performance-driven marketing agency, today officially announced the New York launch of its proprietary Hyper A/B Testing framework. The rollout marks a significant strategic expansion for the firm, which first gained industry prominence as a high-growth music marketing agency before spending the last several years perfecting its high-conversion systems for the global podcasting landscape.By leveraging years of experience driving millions of streams for international music artists, Shuffle is now applying those same rigorous performance principles to solve the "Visual-to-Audio Gap"—the critical disconnect where high-engagement social media clips fail to translate into actual long-form listeners."We built our foundation in the music industry, where the competition for a single 'stream' is the fiercest in the world," said Shahar Caspi, Founder of Shuffle. "In the past few years, we have successfully translated those music-first conversion tactics into the podcast space. With our official New York launch, we are bringing a level of data-centric precision to creators who are tired of chasing vanity metrics and are ready for a repeatable growth engine."The Science of Hyper A/B Testing: Beyond Simple LogicUnlike traditional marketing tests that compare two single variables, Shuffle’s Hyper A/B Testing framework utilizes multi-variable experimentation at scale. The system allows for the simultaneous testing of 10+ variations of creative assets, including:Visual Variables: Thumbnails, cover art, and specific video edit styles (fast-cut vs. narrative-driven).Audio Hooks: Testing various episode segments to identify which 15-second "hook" creates the highest retention.Call-to-Action (CTA) Optimization: Experimenting with the timing,...

This press release is issued by King Newswire