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Title: Rock Veterans Skyfactor to Play First Friday Benefit at South Orange Elks This Friday

United States, 4th Feb 2026 – Acoustic-based melodic rock mainstays Skyfactor are returning to the stage this Friday, February 6th, for a co-headline set at the South Orange Elks Lodge (220 Prospect Street, South Orange, New Jersey). The performance is part of the lodge’s "First Friday" series, with the band set to showcase material from their most ambitious release to date, the full-length album Master Plan.Skyfactor’s roots in the tri-state area run deep. The band’s story started twenty years ago on an NYC rooftop when longtime friends Bob Ziegler (vocals) and Jon Rubin (guitar) first began writing together. They were soon joined by Jon’s brother, Cliff Rubin, on bass, with drummer Jason Taylor rounding out the quartet a few years later. Since then, they’ve built a career that includes spots on SiriusXM, MTV, and a memorable placement on Adult Swim’s The Eric Andre Show that saw Jack Black dancing to their music.While the band has spent years sharing stages with the likes of Soul Asylum and Marc Cohn, their new record, Master Plan (Deko/Warner), marks a creative leap forward. The album is the next step in their sonic evolution—characterized by layered guitars, catchy choruses, contributions from keyboardist David Cook (Taylor Swift, Benson Boone), and even a string section for one of the album’s more introspective songs, “Streets of New York.”GadgetsFoodandTravel.com featured a review that can be read here - https://tinyurl.com/skyfactor-music-master-plan The night is a double bill, with Skyfactor taking the stage at 8:00 PM followed by The Brand New Steadys at 9:30 PM. Admission is a $15 cover at the door. In keeping with the "First Friday" tradition, all proceeds go directly to the Elks’ charitable initiatives, which support local veterans, youth...

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