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Title: GTM Advisor Laney Lui Helps B2B Founders Build Investor-Ready Sales Infrastructure

Canada, 28th Jan 2026 - Investors used to fund potential. Now they fund proof. For B2B tech founders preparing to raise pre-seed through Series A, that means showing up with more than a great product and early traction; it means demonstrating a repeatable sales process that can scale without the founder closing every deal.This is the gap Laney Lui closes.As founder of Zenful Sales, Laney partners with founder-led B2B tech companies from their first customers through $2M in revenue, building the go-to-market foundation investors examine in due diligence, clear positioning, disciplined sales processes, credible pipeline metrics, and a founder who can confidently explain why their sales motion works.Why GTM Readiness Has Become Non-NegotiableInvestors from pre-seed to Series A are paying closer attention to GTM readiness than ever before. They want to see founders who understand their customer, know what's working, and can explain how they'd scale it. A documented sales process, clear positioning, and pipeline metrics aren't optional anymore. They're what separate fundable companies from those that stall.The red flag isn't that a founder is still doing the selling. The red flag is a founder who can't explain why it's working, or who has no plan for how the company grows beyond them.How Laney Lui Helps Founders Prepare for InvestmentLaney combines enterprise sales credibility with startup scaling experience. A multiple President's Club winner, she built her foundation at Salesforce and CoStar Group, where she received the Lone Ranger Award for generating over 50% of all Canadian sales. At Oyster, she spent three years inside a company scaling from Series A through Series D, seeing firsthand how investors scrutinize GTM maturity at each stage. Earlier roles leading revenue o...

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