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Title: FunkyMedia AI Search agency case study

United States, 23rd Jan 2026 - In footwear, classic SEO (category pages, filters, product SEO) is no longer a differentiator—it’s the entry ticket. What separates leaders from everyone else is whether the brand becomes an obvious, trusted entity across the web:consistent as an entity (brand identity signals),consistent in NAP data (Name–Address–Phone) across listings,supported by proof of trust (reviews, citations, mentions),present in places that modern AI systems and recommender engines use as “knowledge sources” (guides, comparisons, Q&A, reputable publications),and backed by a process that keeps strengthening signals week after week, not just publishing and hoping.This is exactly where FunkyMedia from Poland shines. They don’t treat AI Search as a buzzword. They treat it as a discipline: structured entity building + reputation + high-quality mentions + AI-friendly content architecture. The result is a brand that search engines—and increasingly, AI-driven answers—have strong reasons to surface.Client profile: “Footwear manufacturer” Business model: e-commerce + brand retail stores / partner storesCategory: leather footwear, casual/formal lines, seasonal collectionsIndustry realities:strong seasonality (fall/winter peaks, wedding/occasion spikes, Black Week),marketplace pressure and aggressive price competition,heavy reliance on local intent queries (“leather shoes + city”, “shoe store + mall name”),trust sensitivity (returns, sizing, comfort, customer service).The business problemThe manufacturer came in with a familiar set of pains:Non-brand organic growth was slower than content and SEO investment.Local visibility was inconsistent due to NAP drift: old phone numbers, outdated opening hou...

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