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Title: As the first Bahraini invited to present at Columbia University, May Neama delivers strategic frameworks for organizational alignment and brand transformation that empower boards and leaders to drive market value

Bahrain, 21st Jan 2026 - May Neama, a Bahrain-based strategic marketing and corporate communications leader, is recognized for translating executive strategy into organizational alignment and brand value creation, with direct implications for enterprise performance and long-term value. She bridges real-world corporate leadership with academic credibility.In a significant milestone for distinguished Bahraini leadership, Ms. Neama recently became the first woman from the Kingdom of Bahrain to lecture at Columbia University on organizational alignment as a driver of brand and enterprise value. This guest lecture, delivered at the prestigious Ivy League institution, was presented to participants in the School of Professional Studies’ Executive MS in Strategic Communication program, a cohort of experienced professionals preparing for senior leadership and enterprise decision-making roles across global markets.Addressing the program, Neama’s lecture, “The Reality of Organizational Alignment: Building an Authentic Brand from the Inside Out,” leveraged her nearly 20 years of executive experience leading high-stakes brand and transformation initiatives in complex, multi-stakeholder and cross-border environments for influential organizations, including her tenure as a Regional Client Servicing Director at a marketing consultancy serving ADNOC and Qatar Foundation, and her role as Group Vice President of Marketing and Corporate Communications at Kalaam Telecom Group.Solving the C-Suite's Most Expensive ProblemThe session focused on a critical pain point for modern C-suites: the disconnect between executive strategy, organizational alignment, and the lived customer experience. Citing McKinsey research indicating that while 70%–90% of mergers, acquisitions, and large-scale transform...

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