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Title: Happibara Launches Web3 Lifestyle Brand Focused on Community, Merchandise, and Phygital Experiences

Malaysia, 23rd Jan 2026  — Happibara, a Web3-based lifestyle brand inspired by the capybara, announced its official launch, introducing a community-driven project that combines digital collectibles, merchandise, and real-world experiences.Founded in August 2025, Happibara aims to position itself beyond traditional profile picture (PFP) projects by developing a lifestyle-focused ecosystem centered on community engagement and offline expansion. The brand’s visual identity is inspired by the capybara, often associated with calmness and a relaxed demeanor.The project initially launched with blind-box digital collectibles and plans to expand into physical merchandise, including apparel and plush products. According to the team, the brand’s long-term vision includes exploring “phygital” initiatives that connect digital ownership with real-world experiences, particularly within the food and beverage sector.“Our goal with Happibara is to build a brand that people can experience both online and offline,” said the Founder of Happibara. “We are focused on creating a community-first project that emphasizes comfort, creativity, and accessibility rather than speculation.”As part of its ecosystem development, Happibara has announced an upcoming on-chain staking initiative in collaboration with the NSGP community. The staking feature is expected to launch in Q1–Q2 and will allow eligible participants to receive BNB rewards.Happibara stated that future developments may include physical brand activations and café-style experiences under the Happibara name, subject to market conditions and community feedback.For more information and updates, follow the official X accounts:Happibara NFT: https://x.com/Happibara_NFTNewsociety: https://x.com/newsociety_comm

This press release is issued by King Newswire