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Title: Vesta's Growth Story: From a Small Miami Workspace to a Global Tokenization Partner

United States, 16th Jan 2026 -  Vesta Invest LLC started in a tiny Miami office. Maybe five people, definitely not enough space, and one question they couldn't stop asking: why does managing real assets have to be this hard?They weren't trying to revolutionize anything or chase the latest crypto buzz. They just kept seeing the same problems everywhere. Paperwork that never ended. Ownership records that didn't make sense. Systems that turned simple tasks into week-long projects.Listening First, Building SecondThose first few months were pretty much just talking to people. Asset managers. Investors. Compliance folks. Anyone dealing with traditional asset management who'd been frustrated by it.The same issues kept coming up. Everything moves too slow. Information's scattered everywhere. Compliance tracking is a nightmare. Basic transactions that should take an hour somehow take three weeks.They didn't rush to build anything right away. They just kept digging into why things were so broken. What was actually causing the mess? That became the foundation for everything else.“We spent far more time listening than building in the early days,” said Rony Dahan, CEO of Vesta Invest LLC. “Once you really understand where the friction comes from, the product decisions become obvious.”Building Something That Actually Makes SenseWhen they started building, the idea was straightforward: keep what already works, get rid of what doesn't.Digital wallets connected to verified identities. Onboarding that doesn't feel like the TSA. Different asset types because real estate and private equity obviously aren't the same thing. Data rooms where you can actually see what you're investing in. Automated distributions and tracking so nothing falls through the cracks.Nothing fancy. Every feature...

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