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Title: LARUS Announces Strategic Rebrand and Launch of iLEASE Global IPv4 Marketplace

United States, 16th Jan 2026 - As the digital world continues to grow, the availability and management of IPv4 addresses have become a critical concern for network operators. The scarcity of these addresses has made them an increasingly valuable resource, adding pressure to organizations that rely on IPv4 to run their networks. In response to this challenge, LARUS, a pioneering leader in IPv4 leasing, is unveiling a strategic rebrand and a new market approach. The company is not only redefining its identity but also launching i.LEASE, a global marketplace aimed at revolutionizing the way IPv4 addresses are exchanged and leased.A Bold Rebrand Reflecting Long-Term VisionLARUS’s announcement today signals a pivotal transformation in the company's mission and approach. The refreshed brand marks a shift from a transactional service model to a more sustainable, long-term infrastructure provider. The new visual identity maintains the authority of LARUS’s original logo but introduces dynamic, light-blue elements to symbolize trust, value, and forward momentum, key traits that are now central to the company’s vision.“We’ve been at the forefront of IPv4 leasing for years, but this rebrand reflects a broader vision for the future,” said the CEO of LARUS. “As the first provider in the industry to offer guaranteed renewal leasing, we are committed to offering our clients not just short-term solutions but lasting partnerships built on stability, reliability, and long-term continuity.”Central to the rebrand is a message that resonates strongly with today’s network operators: IPv4 leasing should no longer be seen as temporary or uncertain. LARUS is positioning itself as the long-term steward of IPv4 resources, ensuring that businesses have the operational certainty needed to...

This press release is issued by King Newswire