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Title: Mohr Marketing Introduces a Joint Advertising and Compliance Initiative for Law Firms
Allentown, PA, United States, 17th Jan 2026 – As law firms across the country face increasing scrutiny from State Bar Associations and a rise in TCPA litigation regarding client acquisition, Mohr Marketing announces the launch of its Joint Advertising & Compliance Program. This new initiative is designed to replace the risky, opaque "lead vendor" model with a transparent, 1-to-1 advertising partnership that guarantees exclusivity and regulatory safety.For years, law firms have relied on third-party vendors to purchase claimant data, often receiving "black box" leads that have been resold to multiple attorneys or generated via non-compliant methods. This practice has left firms vulnerable to bar complaints and federal lawsuits. Mohr Marketing’s new program fundamentally changes this dynamic. By establishing a direct Joint Advertising Venture with individual law firms, Mohr Marketing acts not as a vendor, but as a dedicated marketing arm. This structure allows for the pooling of expertise rather than the pooling of data, ensuring that every case generated is 100% exclusive to the partner firm."The traditional lead vendor model is broken and dangerous," said Ed Mohr, President of Mohr Marketing. "Attorneys are paying retail prices for data that puts their licenses at risk. We built the Joint Advertising & Compliance Program to offer a 'glass pipeline.' Our partners see exactly the AI lead acquisition results, where their ads run, what the copy says, and they own the resulting cases exclusively. We aren't just generating leads; we are protecting the firm's future." Key Differentiators of the Joint Advertising & Compliance Program: 1-to-1 Partnership: Unlike consortiums or lead pools, this program builds a dedicated campaign for a single firm...
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