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Title: Black Beauty Founders Announces January 2026 Cover Spotlighting Shaina Rainford of Bask and Lather

Houston, TX - January 12, 2026 — Black Beauty Founders, the global media and membership platform supporting Black women across the beauty industry, today announced the release of its January 2026 cover featuring Shaina Rainford, Founder and CEO of Bask & Lather.The January 2026 cover marks Rainford’s first-ever magazine cover and centers on her leadership journey building Bask & Lather as a founder-led haircare company operating across multiple digital and commercial channels. The feature examines how Rainford approached growth through operational discipline, platform diversification, and long-term infrastructure development rather than reliance on traditional validation pathways.Founded in December 2020, Bask & Lather originated from a family-developed solution addressing scalp health and hair loss. Over time, the company expanded its operations through a diversified distribution model that includes direct-to-consumer channels, social commerce platforms such as TikTok Shop, major online marketplaces including Amazon and Walmart Marketplace, and wholesale beauty supply partnerships. This multi-channel approach reflects a business structured to operate across digital, social, and retail-adjacent environments while maintaining direct relationships with its customer base.The Black Beauty Founders cover explores how Rainford translated digital engagement into scalable operations, navigated platform shifts, and emphasized systems, supply chain development, and internal controls as the foundation for sustainable growth. The feature highlights decision-making processes behind channel expansion, customer education, and operational resilience within an evolving beauty marketplace.“Shaina’s leadership reflects a clear understanding of how modern beauty businesses are...

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