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Title: Otavio Zerbini Examines Structural Shifts Reshaping the Creator Economy Ahead of 2026

Miami, FL, United States, 13th Jan 2026 — As the creator economy approaches 2026, the forces determining creator success are shifting away from platform trends and toward structural fundamentals. According to digital entrepreneur and creator strategist Otavio Zerbini, the next phase of the creator economy will be defined less by visibility and more by how creators build, own, and monetize durable systems.While industry projections estimate the global creator economy could surpass $500 billion within the next several years, Zerbini argues that raw market growth is not the most important signal. Instead, he points to an accelerating divide between creators who operate as businesses and those who rely on reach, momentum, or platform favor.“By 2026, creators won’t be competing on attention alone,” Zerbini said. “They’ll be competing on ownership, positioning, and how independently they can generate demand.”Digital Presence Is Becoming Infrastructure, Not ActivityZerbini notes that digital presence is no longer synonymous with daily posting or algorithmic reach. As platforms become more volatile and saturated, creators are increasingly rewarded for building assets that compound over time rather than content that expires quickly.Creators who invest in searchable, long-form content, owned distribution channels, and direct audience relationships—such as email lists, private communities, or proprietary media—are demonstrating greater resilience than those dependent on short-form virality.“The strongest creators in 2026 will be discoverable even when they’re not posting,” Zerbini said. “Presence is turning into infrastructure, not performance.”Monetization Is Shifting Toward Compounding ModelsAccording to Zerbini, income growth in the creator economy is moving away from one-dimen...

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