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Title: Propr Launches Clinically Inspired Toothbrush Designed to Protect Teeth, Heal Gums, and Redefine Daily Oral Care

United States, 12th Jan 2026 - Propr, an innovative oral care company founded by leading periodontist and educator Dr. Jack Gruber, today announced the official launch of the Propr Brush, a revolutionary toothbrush designed to gently clean teeth and gums while minimizing the damage commonly caused by traditional brushing tools.For decades, preventable oral health conditions including gingivitis, gum recession, tooth sensitivity, and enamel abrasion have remained widespread despite advances in dental education and hygiene awareness. While these issues are often blamed on improper brushing technique or patient noncompliance, Dr. Gruber’s decades of clinical experience revealed a more fundamental problem: the toothbrush itself.As one of New York’s most respected periodontists, Dr. Gruber has treated thousands of patients and trained generations of dental professionals. Over time, he observed a recurring pattern where patients who brushed diligently and followed instructions still exhibited signs of chronic tissue trauma. The common denominator was the continued use of traditional toothbrushes made with abrasive nylon bristles.“Even so-called ‘soft’ nylon bristles can be aggressive to the gums and enamel when used twice daily over a lifetime,” explained Dr. Gruber. “We were asking patients to protect delicate oral tissues using tools that were inherently damaging.”Driven to rethink daily oral hygiene from the ground up, Dr. Gruber began experimenting with alternative materials and brush designs. The result was the Propr Brush, a purpose-built toothbrush that replaces conventional nylon bristles with Medical Grade TPE super-soft scrubbers. Unlike nylon, TPE is flexible, non-abrasive, and engineered to clean effectively while reducing friction and tra...

This press release is issued by King Newswire