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Title: New Podcast "Direct Edge" Launches to Bridge Gap Between Strategic Thinking and Scalable Business Success

Portland, Oregon, United States, 10th Jan 2026 - Wilson Zehr, founder of Zairmail, today announced the launch of "Direct Edge," a new podcast dedicated to revealing the strategic thinking behind building scalable, profitable companies. The show will feature CEOs, presidents, and executives who have mastered sustainable growth in highly competitive markets."After 20+ years of studying what separates thriving businesses from those that struggle to grow, I've learned that sustainable competitive advantage comes from building strategies around your core competencies," said Zehr. "This podcast will give listeners direct access to the frameworks and tools that market leaders use to scale efficiently.”Each episode will explore the marketing strategies, operational systems, and competitive advantages that drive measurable results for mid-market companies across professional services, financial services, legal services, insurance, and healthcare industries.Host Wilson Zehr, brings an exceptional perspective to business growth discussions, combining his track record as a serial entrepreneur who has founded or participated in 6 large-scale technology startups and raised over $60 million in venture capital funding, with his academic credentials as a Ph.D. in Technology and Management and Assistant Professor teaching at prestigious universities including Oregon State University, Portland State University, and Concordia University. His current role as founder of Zairmail, a direct mail automation company serving high-volume businesses, coupled with his research focus on sustainable competitive advantage, provides both practical and theoretical foundations for each strategic conversation."We're not interested in theoretical business advice," Zehr explained. "Every conversation wi...

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