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Title: Esteban Merlo and The Real Estate Developers Journey a strategic view of real estate development

Miami, Florida, United States, 9th Jan 2026 - Throughout his career, Esteban Merlo has consistently highlighted the importance of decisions made during the pre development phase. For him, development begins with clarity of purpose, alignment of variables, and a disciplined evaluation of risk and opportunity.This approach prioritizes structure over speed and long term viability over short term outcomes. By focusing on early stage analysis, developers can reduce uncertainty and create projects that are coherent not only financially, but also strategically.Documenting real estate development as a decision making disciplineThis professional perspective is documented in The Real Estate Developers Journey, a publication that reflects Merlo’s view of development as a process shaped by informed decisions rather than technical formulas or rigid methodologies.Rather than functioning as a traditional instructional manual, the book serves as a written articulation of how development opportunities are assessed, structured, and positioned from their earliest stages. It explores themes such as opportunity assessment, risk management, and the importance of clarity before operational execution begins.“Real estate development is defined by the quality of decisions made before construction starts.”Professional identity and formal referencesIn professional and institutional contexts, Esteban Merlo is also identified as Esteban Merlo Hidalgo, with his legal name being Esteban Eduardo Merlo Hidalgo. These references correspond to the same professional trajectory developed within the fields of real estate development and strategic consulting.This clarification allows for consistency across formal documentation, publications, and professional references, reinforcing a unified identity within t...

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