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Title: Not Coffee Launches as Australia’s Fast-Growing Caffeine-Free Coffee Alternative

Australia, 31st Dec 2025 - In 2020, Sila Gatti's life took an unexpected turn when she was diagnosed with Graves' Disease, a condition affecting the thyroid and causing hyperthyroidism. Prior to the diagnosis, Sila had relied on her morning coffee to start her day. But as part of her treatment, she had to eliminate caffeine completely.The shift away from caffeine wasn’t just about eliminating a stimulant; for Sila, it meant giving up a beloved daily ritual, the comforting warmth, aroma, and sensory experience of coffee. Although there were alternatives available, many of them contained added sugars, artificial ingredients, or didn’t quite match the satisfying experience she was looking for.This gap in the market led to the creation of Not Coffee.Crafting a Caffeine-Free Alternative That Feels Like CoffeeDetermined to create a satisfying alternative, Sila researched and experimented with natural ingredients to create a caffeine-free beverage that could replicate the depth and comfort of traditional coffee. After extensive trials, she developed a blend made from organic carob, chicory root, and other carefully selected herbs.The result is Not Coffee, a rich and flavorful alternative that mirrors the experience of drinking coffee, without the bitterness, acidity, or caffeine crash. This drink offers not just a replacement, but a new way for coffee lovers to enjoy their daily ritual in a healthier, more mindful way.More Than Just an Alternative: A New Ritual for Coffee LoversUnlike herbal teas or other coffee substitutes, Not Coffee is designed to be brewed just like traditional coffee. Whether using an espresso machine, French press, or other methods, the brewing process of Not Coffee mimics the familiar routine of making coffee, maintaining the comforting warmth and aroma...


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