You're contacting media contact of this press release

Title: Woven Highlights a Shift Toward More Human Centred Marketing Automation as Customer Expectations Evolve in Singapore

Singapore, 4th Jan 2026 - As digital tools become more deeply embedded in everyday business operations, organisations across Singapore are taking a closer look at how automation shapes customer relationships. While marketing automation has helped teams scale communications and streamline workflows, recent industry conversations suggest that businesses are now moving beyond efficiency alone and toward more intentional, human centred engagement. Recent research in Singapore found that 84% of respondents said their companies were leveraging digital marketing to advertise products and services, underscoring how embedded digital-first engagement has become.This shift has become especially visible during recent onboarding initiatives, where companies are reassessing how automated systems fit into broader customer journeys. Rather than treating automation as a replacement for human interaction, many organisations are exploring how technology can support relevance, timing, and clarity. Industry reporting notes that cloud based marketing automation accounted for 66.3% of spending in 2024, highlighting how quickly automation has become a default operating model rather than a “nice to have.”As a long standing, Woven has observed growing interest in designing automation strategies that reflect real customer behaviour rather than rigid workflows.Across sectors such as professional services, education, and healthcare, teams are asking the same question. How can automation enhance trust instead of overwhelming audiences with noise.Automation Maturity in a Crowded Digital LandscapeOver the past decade, automation has become a core part of modern marketing and customer relationship management. Tools that once felt optional are now standard, especially for s...

This press release is issued by King Newswire